http://blogs.business7.co.uk/news/

Recently in Innovation Category

My nails dramatically decreased in size during the month of July. I nervously nibbled as I awaited the first production units arriving from China, desperate for Safetray to play its own part in the largest arts festival in the world - a showcase in front of an international audience within my beloved hometown during Edinburgh's multiple festivals.

Leading up to the arrival I had been fed worrying snippets of information regarding the progress with the mould tool. The initial photographs were kept from me - Fearsomengine quite rightly deciding that a snapshot image of a mangled piece of plastic might be more upsetting than informative - and so it was a relief indeed to finally see (a fortnight ago) a physical embodiment of the Safetray looking actually rather handsome.

This week I thought I should talk about the various steps that were required to protect not just Safetray as a physical product but also our brand, before we were able to start shouting from the rooftops.

I, like all inventors, had to keep my idea a secret right up to the point of patent application. Non-disclosure agreements (or confidential disclosure agreements) can be acquired from the IPO website and signed by anybody you need to discuss your idea with before you are otherwise protected.

I had several friends try to push me into telling them what I had invented. Facetious guesses ranged from 'cancer-free cigarettes' to 'the wheel' to objects of pleasure not appropriate for inclusion in a business blog.

Oyster.jpg


Like many men (and women) I am a sucker for a shiny new piece of technology.

Sleek cutting edge looks, functions I will never use (much less understand) and a fancy name all tick my consumer box.

So when the computer generated design for Aquamarine Power's updated Oyster wave device, pictured above, dropped in to my inbox I really had to share it.

Putting aside the name - Oyster 2 doesn't quite have the punch of Oyster 2.0, Oyster Plus or Oyster Evolution does it? - it is a lovely looking piece of industrial science fiction style kit.

I grew up in a household with a permanently revolving front door. It was a bit like living in the transit lounge of Heathrow Airport, with visitors from New Zealand, Romania, India, France, Canada and many others, breaking bread at our family's kitchen table.

This diversity of social interaction provided me with a patchwork quilt of influence and aspiration. It taught me the importance of tapping into to the knowledge and experience of others in order to broaden my horizons and deepen my understanding of how the world works.

It is a lesson that I have applied throughout my career but never more so than since embarking upon the Safetray project. This week I thought it might be useful to provide an overview of some of the people who have been played a big part in guiding me through the Safetray journey so far.


The Observer Book of Invention describes the difference between invention and innovation as this:

'Invention is turning money into ideas; innovation is turning ideas into money.'

When I went for my first surgery with Scottish Enterprise in 2009, they asked me whether we had considered licensing our idea to avoid the pain of both manufacturing and the commercialisation of a new product.

Whilst I understood the benefits of a grab-the-money-and-run method of getting Safetray produced and out into the marketplace, I did wonder what that said about our national psyche.

Are us Scots completely incapable of producing and commercialising products ourselves? Do we really want to define ourselves as a nation of consultants and service providers all selling to each other?

It seems a particularly relevant week to be talking about the multiple steps in our design process to have led Safetray to the stage it is at now.

If rumours are to be believed, our design process involved me scribbling down some sketches of an adapted food and drinks tray, sending them over to Fearsomengine and, BINGO, we had ourselves a revolutionary product.

How I wish it was that simple.

Fearsomengine were involved very early on in the design process. They wanted to have a look at a variety ways of stabilising trays before committing with certainty to my original idea of having some sort of solid retractable device that would slide in-between the fingers of service staff to provide the required support.

I have often wondered, when reading articles about such occurrences as housewives inventing devices for monitoring domestic energy consumption, how it is that somebody with absolutely no background in design or engineering can simply come up with an idea, have it manufactured and then bring it to market with lucrative rewards to follow.

Over the next few months I will be writing this diary to explain the ways in which I became that 'somebody' and to outline some of the pains and gains I experience along the way.

Perhaps at this point I should introduce myself. My name is Alison Grieve, a 32 year old single mother of twin boys living in Edinburgh.

After ten years of clocking up sales and marketing experience in Manchester, Australia and London, working for companies such as the QS Network and Lexis Nexis, I returned home to have my boys in 2004.

I find myself writing this introductory blog in the foyer of the Best Western hotel by San Francisco International Airport.

After 28 hours traveling I finally arrived in the Bay Area, ready to throw myself into the four months of internships and projects I have undertaken.

However, before I discuss the things I'm hoping to get involved with over the next four months I think I should do the polite thing and introduce myself.

Interesting one this as flight search engine Skyscanner has launched its first ever old-media advertising campaign.

Ok so strictly speaking a television ad campaign might not be completely old media.

Still from an internet company which has never done any traditional advertising it marks an interesting development.

It's much like the billboards for Google and its Chrome browser which have been appearing in UK city centre's for the past few weeks.

2009 in profile

By Greig Cameron on Jan 4, 10 12:01 PM in Events

What with holidays, snow, podcasts and magazine deadlines for Insider I didn't quite manage to round up 2009.

Rather than go through the big stories and events I want to do it a bit more personally and look back at the large profile interviews I did during the year.

Each chunk below has a link to the interview if you want to read a bit more.

The first one I did in 2009 was appropriately enough, given the current weather, in a snow covered Falkirk industrial estate with Jamie Rae of Redeem. He was extremely honest and open which for an interviewer is great.

Then I was off up to the Raploch to speak with Campbell Christie about the regeneration in Stirling, football and politics.

A slightly shorter journey saw me going downstairs from my office to spend an hour with Margaret Laidlaw from Tenon to discuss accountancy, entrepreneurs and the recession.

Authors

Alasdair Northrop

Alasdair Northrop

Editor of Insider, editor in chief of Business7 and business editor of the Daily Record provides his take on the big stories.

View all of my postings.
Scott McCulloch

Scott McCulloch

Delivering a no nonsense view on the Scottish business community.

View all of my postings.

Keep up to date

LinkedIn..