Recently in Digital Category

There is a fascinating discussion going on at the Business7 and Insider Linkedin group.

The topic, proposed by Adam Gordon, is whether you or your employer should own the connections you make in Linkedin.

It has already provoked a good level of debate from the members of the group.

It has been a busy few weeks for the creative folks here at B7 and Insider towers.

Hopefully most of you will have seen the revamped paper (if not check out the e-zine version and compare it to the older issues in the archive).

We think it is a much brighter and bold design which makes it a nicer product to read.

Now we have updated the websites for Business7 and Insider to make things a bit better.

The subject of online businesses using traditional forms of marketing is something I have touched on before.

Still I was a bit surprised when an envelope bearing the distinctive Google branding came through my letterbox.

Its outdoor billboards championing the Chrome browser have become quite a common site over the past few months but direct marketing seems to be the next step.

The letter contained a leaflet with an introduction to Google's AdWords platform plus a letter and attached coupon giving £75.00 of advertising for free.

Interesting one this as flight search engine Skyscanner has launched its first ever old-media advertising campaign.

Ok so strictly speaking a television ad campaign might not be completely old media.

Still from an internet company which has never done any traditional advertising it marks an interesting development.

It's much like the billboards for Google and its Chrome browser which have been appearing in UK city centre's for the past few weeks.