Glasgow 2014 logo is here to stay

Rather than jump in with a kneejerk reaction I have taken a full 24 hours to consider my thoughts about the new logo for the Glasgow 2014 Commonwealth Games.
The background, reasoning and blurb about the £95,000 design can be found here.
From a patriotic point of view it was nice Marque Creative beat more than 60 other competitors to win the design brief.
It's not really a surprise the logo has sparked a reaction with grumbles about how people preferred the original bid design to just not being very convinced by the update.
One of my favourite gripes was the suggestion it looks a bit like the logo of the evil OCP corporation from the Robocop films.
But having a quick look on social networking sites suggests there are just as many people quite impressed by it.
And you know what I actually really like it.
Leaving aside the descriptions and science based around the colour palette and size of the lines it just looks good - bright, vibrant and yet simple enough not to be confusing.
Once you get the real description of what the agency has done - based around time, data, and measurement - then it adds another layer of understanding about what Marque has attempted.
However the basic bottom line is I think it stands out in a good way and what more could you want from a logo?
While it would be fascinating to see some of the designs which didn't make it I can't see that happening any time soon.
However like the logo or hate it we are going to have to get used to it. This is the one which will represent Glasgow on the world stage in four years time.
Also while I don't wish to bash our cousins down south I don't think anyone would disagree the Glasgow attempt is a lot better than the £400,000 London 2012 logo.

When I interviewed John Scott, chief executive of Glasgow 2014, in April last year, the process of deciding on a new logo was still in the early stages and it's interesting watching how this whole process of putting on a great event is now moving forward.
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