Results tagged “Wells and Young's” from Business Insider Blog
Can new owners boost McEwan's?
By Greig Cameron on Oct 4, 11 12:08 PM
in food and drink
When a new owner takes on an iconic brand thoughts quite quickly turn to what will happen next.
Under the control of Bedford based Wells and Young's it would appear McEwan's will be given a bit more attention than it was in the Heineken years.
The independent brewing firm seems a more natural home for the likes of 80 Shilling and Export than the vast machine of a multinational drinks company.
The new owners have promised "significant" investment in marketing and are in the process of setting up a dedicated Scottish office.
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