Results tagged “Google” from Business Insider Blog
The subject of online businesses using traditional forms of marketing is something I have touched on before.
Still I was a bit surprised when an envelope bearing the distinctive Google branding came through my letterbox.
Its outdoor billboards championing the Chrome browser have become quite a common site over the past few months but direct marketing seems to be the next step.
The letter contained a leaflet with an introduction to Google's AdWords platform plus a letter and attached coupon giving £75.00 of advertising for free.
Interesting one this as flight search engine Skyscanner has launched its first ever old-media advertising campaign.
Ok so strictly speaking a television ad campaign might not be completely old media.
Still from an internet company which has never done any traditional advertising it marks an interesting development.
What price advertising on the Google homepage?
The search engine giant is an almost ubiquitous presence on the web with upwards of two billion searches performed on it every day.
So when its logo undergoes one of its periodic creative overhauls, usually to celebrate an event or anniversary or some kind, it is big online news.